History
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The diamond industryThe diamond industry can be broadly separated into two basically
distinct categories: one dealing with gem-grade diamonds and another
for industrial-grade diamonds. While a large trade in both types of
diamonds exists, the two markets act in dramatically different ways.
A large trade in gem-grade diamonds exists. Unlike precious metals
such as gold or platinum, gem diamonds do not trade as a commodity:
there is a substantial mark-up in the sale of diamonds, and there is
not a very active market for resale of diamonds. One hallmark of the
trade in gem-quality diamonds is its remarkable concentration:
wholesale trade and diamond cutting is limited to a few locations
(most importantly New York, Antwerp, London, Tel Aviv, Amsterdam and
Surat), and a single company—De Beers—controls a significant
proportion of the trade in diamonds. They are based in Johannesburg,
South Africa and London, England. |
The production and distribution of diamonds is largely consolidated
in the hands of a few key players, and concentrated in traditional
diamond trading centers (the most important being Antwerp). The De
Beers company holds a clearly dominant position in the industry, and
has done so since soon after its founding in 1888. De Beers owns or
controls a significant portion of the world's rough diamond
production facilities (mines) and distribution channels for
gem-quality diamonds. The company and its subsidiaries own mines
that produce some 40 percent of annual world diamond production. At
one time it was thought over 80 percent of the world's rough
diamonds passed through the Diamond Trading Company (DTC, a
subsidiary of De Beers) in London, but presently the figure is
estimated at less than 50 percent. De Beers used its monopoly
position to establish strict price controls, and market diamonds
directly to consumers in world markets.
The De Beers diamond advertising campaign is acknowledged as one of
the most successful and innovative ones in history. N.W. Ayer & Son,
the advertising firm retained by De Beers in the mid-20th century,
succeeded in reviving the American diamond market and opened up new
markets, even in countries where no diamond tradition had existed
before. N.W. Ayer's multifaceted marketing campaign included product
placement, advertising the diamond itself rather than the De Beers
brand, and building associations with celebrities and royalty. This
coordinated campaign has lasted decades and continues today; it is
perhaps best captured by the now-familiar slogan "a diamond is
forever".
The market for industrial-grade diamonds operates much differently
from its gem-grade counterpart. Industrial diamonds are valued
mostly for their hardness and heat conductivity, making many of the
gemological characteristics of diamond, including clarity and color,
mostly irrelevant. This helps explain why 80% of mined diamonds
(equal to about 100 million carats or 20,000 kg annually),
unsuitable for use as gemstones and known as bort, are destined for
industrial use. In addition to mined diamonds, synthetic diamonds
found industrial applications almost immediately after their
invention in the 1950s; another 400 million carats (80,000 kg) of
synthetic diamonds are produced annually for industrial use—nearly
four times the mass of natural diamonds mined over the same period.
The dominant industrial use of diamond is in cutting, drilling,
grinding, and polishing. Most uses of diamonds in these technologies
do not require large diamonds; in fact, most diamonds that are
gem-quality except for their small size, can find an industrial use.
Diamonds are embedded in drill tips or saw blades, or ground into a
powder for use in grinding and polishing applications. Specialized
applications include use in laboratories as containment for high
pressure experiments (see diamond anvil), high-performance bearings,
and limited use in specialized windows.
With the continuing advances being made in the production of
synthetic diamond, future applications are beginning to become
feasible. Garnering much excitement is the possible use of diamond
as a semiconductor suitable to build microchips from, or the use of
diamond as a heat sink in electronics. Significant research efforts
in Japan, Europe, and the United States are under way to capitalize
on the potential offered by diamond's unique material properties,
combined with increased quality and quantity of supply starting to
become available from synthetic diamond manufacturers.
The diamond supply chain is controlled by a limited number of
powerful businesses, and is also highly concentrated in a small
number of locations around the world. In fact, the amount of power
which De Beers has consolidated historically prevented it from
direct trade with the United States, as its trade practices led to
an indictment for violating antitrust regulations (the case was
settled in 2004). The concentration of power only loosens at the
retail level, where diamonds are sold by a limited number of
distributors, known as sightholders, to jewelers around the worldSourcesHistorically diamonds were known to be found only in alluvial
deposits in southern India; India led the world in diamond
production from the time of their discovery in approximately the 9th
century BCE to the mid-18th century CE, but the commercial potential
of these sources has been exhausted. The first non-Indian diamond
source was found in Brazil in 1725. Today, most commercially viable
diamond deposits are in Africa, notably in South Africa, Namibia,
Botswana, the Republic of the Congo, Angola and Sierra Leone. There
are also commercial deposits being actively mined in the Northwest
Territories of Canada, Siberia (mostly in Yakutia territory, for
example Mir pipe and Udachnaya pipe), Brazil, and in Northern and
Western Australia. Diamond prospectors continue to search the globe
for diamond-bearing kimberlite and lamproite pipes.
In some of the more politically unstable central African and west
African countries, revolutionary groups have taken control of
diamond mines, using proceeds from diamond sales to finance their
operations. Diamonds sold through this process are known as conflict
diamonds or blood diamonds. In response to public concerns that
their diamond purchases were contributing to war and human rights
abuses in central Africa and west Africa, the diamond industry and
diamond-trading nations introduced the Kimberley Process in 2002,
which is aimed at ensuring that conflict diamonds do not become
intermixed with the diamonds not controlled by such rebel groups.
The Kimberley Process provides documentation and certification of
diamond exports from producing countries to ensure that the proceeds
of sale are not being used to fund criminal or revolutionary
activities. Although the Kimberly Process has been somewhat
successful in limiting the number of conflict diamonds entering the
market, conflict diamonds smuggled to market continue to persist to
some degree.
Currently, gem production totals nearly 30 million carats (6,000 kg)
of cut and polished stones annually, and over 100 million carats
(20,000 kg) of diamonds are sold for industrial use each year. In
2003, this constituted total production of nearly US$9 billion in
value.
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